FOUNDATION PHASE EXPEDITION
Specialised Adventure Travel SEO
Navigate the Digital Wilderness with Strategic Precision: Building the Base Camp for Your Adventure Brand's Online Success
Starter Treks from just: £799/month
FOUNDATION PHASE EXPEDITION
Duration: 12 Months
Terrain: Digital Marketing Landscape
Difficulty Level: Adaptable
Best For: Adventure Travel Businesses
EXPEDITION OVERVIEW
Your Foundation Phase journey builds the essential infrastructure for your digital marketing success with a bespoke travel SEO strategy. Like preparing for a major trek, this phase ensures you have the right maps, equipment, and route planning before venturing further into more challenging marketing terrain.
Days 1-21: Base Camp Establishment
Activity: Comprehensive SEO research and competitive travel analysis
Milestone: Complete terrain mapping of your digital position
Deliverable: Detailed PDF report highlighting opportunities and challenges
Days 22-35: Route Planning
Activity: Development of your custom annual travel SEO strategy
Milestone: Creation of your 12-month technical and content roadmap
Deliverable: Strategic Google Sheets plan with clear monthly objectives
Months 2-4: Technical Expedition
Activity: Implementation of technical SEO improvements
Milestone: Site architecture optimisation and performance enhancement
Deliverable: Optimised website foundation with improved user experience
Months 3-12: Link Building Explorations
Activity: Strategic backlink acquisition (quantity varies by package)
Milestone: Growth in domain authority and referral traffic
Deliverable: Quality backlinks with relevant anchor text and content
Months 4-12: Content Creation Journey
Activity: Development of engaging, SEO-optimised content
Milestone: Expanded content library targeting key search terms
Deliverable: Fresh website content that attracts and engages your ideal adventure travellers
Monthly Check-Ins: Trail Markers
Activity: Performance analysis and strategy refinement
Milestone: Clear understanding of progress and next steps
Deliverable: Detailed reports showing key metrics and growth
Month 12: Summit Reflection
Activity: Comprehensive annual review and future planning
Milestone: Evaluation of Foundation Phase achievements
Deliverable: Strategic recommendations for your next expedition phase
STARTER TREK
£799/month
Essential foundation building for businesses beginning their digital marketing journey
PREMIUM EXPEDITION
£1199/month
Enhanced foundation development with additional link building and content creation
ENTERPRISE SUMMIT
Custom Pricing
Bespoke foundation building scaled for established adventure brands
WHAT TO PACK
Your current website access and analytics
Brand guidelines and marketing materials
Understanding of your ideal adventure clients
Openness to strategic digital growth
EXPEDITION GUIDES
Our team of experienced digital marketing guides combines SEO expertise with a genuine passion for adventure travel and channels it into our foundational travel SEO service. We understand both the technical terrain and the unique needs of businesses in your industry.
FAQs
what does the foundation phase include?
The Foundation Phase includes a comprehensive travel SEO strategy, including SEO research, competitive analysis, technical SEO improvements, strategic backlink acquisition, and engaging, SEO-optimised content development.
what’s the difference between the starter trek and premium expedition?
The Premium Expedition gives you a distinct advantage by building upon the Starter Trek's foundation with amplified link building and content creation efforts. This empowers you to outrank competitors, capture more search traffic, and build a richer, more engaging online presence that converts adventure seekers into loyal customers.
how long does the foundation phase last?
The Foundation Phase journey lasts for 12 months or more depending on your business’ specific context, website size, and competition.
what kind of deliverables can i expect?
You can expect deliverables such as detailed PDF reports, strategic Google Sheets SEO plans, optimised website pages, quality backlinks, and fresh website content.
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LeadTrekking Marketing Expeditions
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Foundation Phase
Lay a robust digital foundation through in-depth research, strategic planning, and technical enhancement. This initial phase charts your competitive environment, develops your travel SEO strategy, and constructs the vital framework for long-term success in the adventure travel and sustainable tourism sector.
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Identity Phase
Develop a memorable brand identity in the adventure travel arena using strategic positioning and unified storytelling. This phase establishes your singular voice, enhances your online presence, and generates captivating content that appeals to adventure travellers, positioning your business as the go-to choice for your target demographic.
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Authority Phase
Position your adventure travel business as a reliable authority with strategic digital PR, thought leadership initiatives, and premium content distribution. This phase enhances your brand from being seen to being trusted, establishing you as the leading expert in your field while fostering key connections with media and industry leaders.